plans to use the Mercatus platform in conjunction with Applied Data Corp.'s ShopperKit technology to support its own in-store picking capabilities, according to Mercatus. Grocers can also customize their online offerings on a store-by-store basis using Mercatus' system. For example, store workers can use information about how products are organized on a grocer's website or app to guide their decisions about where to locate items to help pickers quickly find them when assembling orders, he said. In addition, Mercatus' system can help retailers coordinate in-store operations with their online fulfillment activities, Perrier said. "If you look at the online world, it's similar in terms of how you lay out to get not just the most efficient, quickest experience for the consumer but also maximize the value of the cart." "Merchandising in the store is done in a very specific way … and there's a reason for that," Perrier said. Sylvain Perrier, president and CEO of Mercatus, said the company aims to allow clients like Stater Bros. to strategically align their online and in-store experiences to boost sales no matter which channel shoppers use. "We see this as an opportunity to build stronger relationships with our shoppers through an eCommerce journey that truly embodies our brand’s promise of excellence in food and service," Pete Van Helden, CEO of Stater Bros., said in a statement. The privately held retailer, which runs 170 grocery stores, indicated it wants shoppers to more closely associate their experience making purchases online with the image the chain has cultivated in its stores. is casting its relationship with Mercatus as a way for the grocer to connect with people through its online channels and tap the equity it has built with customers over more than 80 years. is headquartered in San Bernadino, Calif., and operates 170 stores in Southern California.Stater Bros. With the Mercatus platform, we’re excited to offer a wide range of services and options to make online shopping even more rewarding.” “We see this as an opportunity to build stronger relationships with our shoppers through an e-commerce journey that truly embodies our brand’s promise of excellence in food and service. “Now more than ever, our customers are looking for the convenience of shopping online,” said Pete Van Helden, CEO, Stater Bros. National CPGs will be able to reach and incentivize Stater Bros. By partnering with CitrusAd, Mercatus can provide retailers on its platform immediate, turnkey access to all the national brand advertisers and media agencies on the CitrusAd network. will also leverage Mercatus’ integrated digital advertising capability with the CitrusAd retail media platform. Meanwhile, the retailer will utilize Flybuy’s geolocation technology to facilitate the handoff of pickup orders to curbside customers in two minutes or less. will be able to manage all in-store fulfillment activities related to online orders. online offering will also include Mercatus’ enhanced fulfillment capability, provided in partnership with ADC’s ShopperKit in-store order fulfillment platform and Flybuy location technology. The grocer will also offer contactless curbside pickup or delivery, as well as the option to pay online with SNAP EBT or EBT Cash benefits. products, including prepared meals and customized selections like deli counter foods. As a result, customers will be able to shop the full range of Stater Bros. will also release a full-fledged mobile commerce app. The largest privately-owned supermarket chain in Southern California is leveraging cloud-based technology from grocery e-commerce solutions provider Mercatus to create an online shopping site that will be fully responsive for optimized browsing on any device. Markets is expanding its digital grocery presence to include optimized browsing, a mobile app, and omnichannel fulfillment options.
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